Hudson's Bay Company
The Hudson's Bay Company (HBC), chartered 2 May 1670, is the oldest incorporated joint-stock merchandising company in the English-speaking world.
The Hudson's Bay Company (HBC), chartered 2 May 1670, is the oldest incorporated joint-stock merchandising company in the English-speaking world. Originally headquartered in London, England, its head offices are located in Toronto. The group currently operates the following retailers: Hudson’s Bay, Home Outfitters, Lord & Taylor, Saks Fifth Avenue and Off 5th, Saks’ discount chain.
Beginnings: 17th Century
In the 17th century, the fur trade emerged as a major commercial enterprise in North America due to European demand for felt hats made from beaver fur. French traders Médard Chouart des Groseilliers and Pierre-Esprit Radisson were the first to propose a trading company to reach the interior of the continent via Hudson Bay and gain easier access to the fur resources of the interior. After failing to obtain French support on their terms, they went to England in 1665 and interested Prince Rupert, cousin of Charles II. Rupert persuaded the king, several merchants and noblemen to back the venture. The first ships, the Eaglet and the Nonsuch, were dispatched on 3 June 1668 and the royal charter was proclaimed on 2 May 1670. The "Governor and Company of Adventurers" were granted wide powers, including exclusive trading rights in the territory traversed by rivers flowing into Hudson Bay. This vast region was named Rupert's Land.
Unlike most contemporary trading concerns, the HBC evolved as a joint-stock company with a centralized bureaucracy. At the annual General Court (Annual General Meeting in today's terms), shareholders elected a governor and committee to organize fur auctions, order trade goods, hire men and arrange for shipping. The London-based governor and committee set all the basic policies implemented in Rupert's Land, basing their decisions on annual reports, post journals and account books supplied by the officials on the bay. The General Court also appointed a governor to act on their behalf in the bay area. In Rupert’s Land, each factory (trading post) was commanded by a chief factor (trader) and his council of officers.
After trapping during the fall and winter when beaver pelts were of the highest quality, in the summer months, Aboriginal peoples travelled to these trading posts to barter furs for manufactured goods such as metal tools, guns, textiles and foodstuffs. The now-iconic point blanket was one such item bartered for furs. Often, Aboriginal traders were middlemen, bringing furs from communities farther inland. In order to standardize trade among posts, the HBC introduced the Made Beaver as the currency of the fur trade. All furs and manufactured items were valued according to this standard, which was the equivalent of one prime male beaver skin.
The fur trade had a great impact upon Canada’s Aboriginal peoples. As a result of their involvement in the fur trade, many abandoned their traditional lifestyles and economy, and became reliant on European manufactured goods and foodstuffs for survival. Many also moved beyond their traditional territory in search of fur-bearing animals and to obtain a better position in the trade. This movement of people and competition for European goods led to conflict among Aboriginal peoples. The arrival of Europeans also introduced diseases, such as smallpox, that devastated Aboriginal populations.
Struggle for Control of the Fur Trade: 18th Century
Until 1763, the HBC struggled with the French for control of the fur trade in southern Rupert's Land. In the early years, a series of naval and land battles took place on Hudson and James bays. In 1713, by the Treaty of Utrecht, France acknowledged England's claim to Hudson Bay. For the next 60 years, the HBC erected posts only at the mouths of major rivers flowing into the bay, with the single exception of Henley House, a small outpost erected in 1743 on the Albany River, 200 km from the coast. This reluctance to establish posts in the interior of Rupert’s Land allowed competitors to outflank the HBC by travelling into the interior to trade with Aboriginal peoples rather than waiting for them to come to the coast. Aboriginal traders also used this intense rivalry to extract greater returns for their furs.
After the Treaty of Paris 1763, the company's French rivals were replaced by a much more formidable opposition, the Montréal-based overland trade network taken over by the British. By 1774, HBC trade had been undercut enough that the governor and the committee embarked on an aggressive policy of inland expansion beginning with the building of Cumberland House on the lower Saskatchewan River. Intensive competition with the North West Company spilled beyond Rupert's Land into the Mackenzie drainage basin and the Pacific slope, combining economic conflict with occasional physical violence (see Seven Oaks Incident). In 1821, a merger of the two parties was arranged, and the British Parliament confirmed and extended the company's monopoly privileges to include the Northwest Territories.
New Organizational Structure: 19th Century
Bringing together the different business traditions of the North West Company and HBC required changes in the administrative structure of the new company. British North America was divided into trading departments, which were then subdivided into districts. District managers met annually in departmental council meetings presided over by the governor in North America, a post held by Sir George Simpson (1826–60). These councils passed regulations governing local trade, determined the deployment of men and posts, and established the logistical requirements of the various districts. The officers had a vested interest in these concerns since they shared in the profits of the trade according to the terms set out in deed polls in 1821, 1834 and 1871. Council members had an equal voice and vote theoretically, but Simpson had considerable power, and the London governor and committee could overrule council decisions. After the merger, the HBC closed many trading posts that had become unprofitable. This had an adverse effect on Aboriginal groups who had become reliant on the fur trade for survival.
After 1821, a group of independent free traders among the Métis population at the Red River Colony opposed the company's monopoly rights, which had been renewed by Parliament for another 20 years in 1838. The issue culminated in the famous Sayer Trial of 1849, in which Pierre-Guillaume Sayer — a Métis man — was tried and convicted of trading with Aboriginal groups in violation of the company's legal privileges. Fearing a Métis riot, however, the court did not pass sentence. The decision effectively opened the trade of southern Rupert's Land to many small-scale competitors.
Relinquishing Colonial Responsibilities
Although the company's primary concern remained the fur trade, it became increasingly involved in providing government for settlers in the Red River Valley and on Vancouver Island. Between 1812 and 1834, the governors of Assiniboia were agents of the Selkirk estate, although they were overshadowed by the HBC. In 1834, the company resumed jurisdiction and, until transfer to Canada, provided the Selkirk colony's government. In 1849, Britain granted to the HBC the colony of Vancouver Island, which was to be developed as an agricultural settlement. In 1851, Chief Factor James Douglas was appointed governor. In 1858, during the Fraser Gold Rush, the mainland colony of British Columbia, including most of present-day BC, was created out of New Caledonia. Douglas was required by the British government to resign his HBC commission before becoming governor of BC. In this way, the company began to relinquish its colonial responsibilities.
By the 1850s, a growing expansionist movement in Canada saw the annexation and settlement of the Northwest as essential to Canada’s development and prosperity. Expansionists portrayed the HBC as an impediment to Canada’s growth and claimed that, to protect its fur trade interests, the HBC had promoted the widely held belief that the Northwest was a barren wasteland, unsuited to agricultural settlement. This belief, however, was challenged by reports of the Palliser and Hind expeditions, which encouraged westward European settlement. In 1863, the International Financial Society bought controlling interest in the HBC, signalling a shift in the company's outlook: most of the new shareholders were less interested in the fur trade than in real-estate speculation and economic development in the West. Negotiations conducted with the Colonial Office and, after 1867, with the Canadian government, eventually resulted in the sale of Rupert's Land to Canada in 1870. As part of the agreement, the company received £300,000 and one-twentieth of the fertile areas to be opened for settlement. In addition, it retained title to the lands on which it had built trading establishments. The terms of the agreement strongly influenced company development after 1870. By retaining large landholdings on the prairies and the parcels adjacent to its posts, many of which were located in developing urban centres in the West and North, the HBC was able to become one of the most important developers in western Canada. From the 1874 establishment of the Land Commissioner's Office onward, the company was active as a major real-estate developer, acquiring control of Markborough Properties in 1973 before eventually spinning it off as a stand-alone company in 1990.
Involvement in natural-resource development stemmed naturally out of the HBC's fur-trade and real-estate activities. In 1926, it co-founded Hudson's Bay Oil and Gas (HBOG); in 1973, it acquired 35 per cent of Siebens Oil and Gas. In 1979, it disposed of the latter and in 1980 bought controlling interest in Roxy Petroleum. In 1982, the HBOG investment was sold to Dome Petroleum.
As economic development in the Prairie West accelerated after 1870, the company did an increasing amount of business with settlers. Initially, most of this activity was carried on at its trading posts. Since it differed in many respects from the trade with Aboriginal groups, separate sales shop accounts were kept. From this modest beginning, the HBC's retail and wholesale divisions eventually emerged, with outlets entirely separate from the fur trade. In 1910, the company was restructured into three departments: lands sales, fur trade and retail. In 1913, the HBC invested in the construction of new retail stores, recognizing that this department had a greater future potential than land sales and the fur trade. The first of the company’s “original six” department stores was opened in Calgary that year. The last was opened in Winnipeg in 1926. In 1959, the fur trade department was renamed the northern stores department, while the land sales department was moved to a subsidiary company in 1961.
Previously operating entirely in western Canada, in 1960, HBC began expanding into central Canada with the acquisition of the Montréal-based Henry Morgan & Company department store chain. In 1970, the 300th year of HBC's existence, Queen Elizabeth granted a new charter to the company revoking most of the provisions of the original charter and formally transferring the company from the United Kingdom to Canada, where a new headquarters was established in Winnipeg, Manitoba.
The 1970s were a period of expansion with the acquisition of Shop-Rite and A. J. Freiman Ltd (1972), as well as majority interests in companies like Markborough Properties (1973), which would support their retail growth. In 1974, HBC opened its first Toronto store at Yonge and Bloor, and also moved corporate offices to Toronto.
HBC itself was the subject of a takeover battle in the late 1970s when Canadian billionaire Kenneth Thomson and George Weston Limited fought for control, with Thomson eventually coming out ahead and acquiring a 75 per cent stake in a $400 million transaction. The company, moving its headquarters to Toronto in 1987, was active in acquisitions, purchasing the bankrupt Woodward’s department store chain in 1993 and K-Mart Canada's stores in 1998, bringing them into the Zellers fold.
In 1997, the Thomson family sold the last of its remaining shares, but in the intervening years they had transformed HBC to a leaner, more focused operation by selling off the company's interests in the oil and gas business, financial services and a distillery, among others, for approximately $550 million.
The Hudson's Bay Company's operations include Hudson’s Bay, Lord & Taylor, Saks and Home Outfitters. As of 2013, HBC operates 320 stores and its merchandise passes through one of 11 distribution centres located across the country.
The 90 Bay stores are the traditional and best-known face of HBC. They offer a full range of goods and services typically associated with department stores and feature proprietary brands. This part of the company's operations also operates Home Outfitter stores, which target the increasingly popular kitchen, bed and bath segment.
HBC's chain of Zellers stores operated in the mass merchandise category and aimed to provide convenient access to everyday items at an affordable price. Beginning in 1994, Zellers faced fierce competition from its American rival Wal-Mart. Zellers could not compete with the US retailing giant’s deep discounts. In 2011, Zellers announced a plan for closure and liquidation that would facilitate Target Corporation’s entry into Canada. Zellers closed most of their locations by 2012.
While the company built its brand around the department store setting and selling over the counter, the 2000s brought a change in the retail landscape. Traditional ways of selling goods were challenged by online retailers. The company first offered an online shopping experience in 2000, which was a direct response to this evolving retail landscape.
The 2000s continued to be a period of great change for HBC. In 2005, the company began its partnership with the Canadian Olympic Committee (COC) and was named the Official Department Store and General Merchandise Store Operator in Canada. HBC, taking over from Roots Canada, outfitted the Canadian Olympic team with iconic toques and mittens. The most popular iteration of these products was produced for the 2010 Olympic Games in Vancouver, which the chairperson of the London 2012 Olympic Games, Sebastian Coe, called the “must-have item” of the games. This partnership was renewed in 2011 and will continue to 2020.
Declining sales and competition from US retailers encouraged rumours regarding takeovers. Speculation ended when American financier Jerry Zucker acquired HBC for over $1 billion (CAD) in 2006. In 2008, the New York–based private equity firm and parent company of Lord & Taylor, NRDC Equity Partners, bought HBC from Zucker’s widow. Under the direction of the company’s first woman CEO, Bonnie Brooks, HBC’s new parent company initiated a rebranding project that sought to make it competitive with other mid-market and high-end department stores. Initiatives included offering shoppers more external brands, product selection as well as contemporary branding. In 2011, HBC secured franchise rights for the trendy UK-based fashion retailer Topshop and Topman to the delight of Canadian sartorial devotees, and in 2013 acquired American luxury retailer Saks Fifth Avenue.
Branding and Logos
Beginning in 1965, the store embraced the short form of its name, “The Bay,” and its logo featured a prominent “B.” In 2013, HBC’s logo underwent a significant overhaul. The new logo and return to the fuller mantle of “Hudson’s Bay” is an effort to acknowledge the company’s rich heritage and role in Canadian history.
As Canada's oldest company, the HBC is part of the country's business and social fabric and, as such, is involved in the community in a number of ways.
In 2004, the company created the HBC Foundation to represent its charitable efforts, which have included the Zellers charity gift box program, cystic fibrosis and the Canadian Cancer Society.
The HBC History Foundation is active in sharing the company's long and rich history with the Canadian public and provides financial support to the HBC Archives collection, the HBC Artifact collection and Canada's National History Society. In addition, it provides support to history projects across Canada.
E. E. Rich, The History of the Hudson's Bay Company 1670-1870 (3 vols, 1960) and The Fur Trade and the Northwest to 1857(1967); Douglas Mackay, The Honourable Company(1966); Peter C. Newman, The Company of Adventurers(1985), Caesars of the Wilderness (1987).